In-Game Advertising Getting Massive

Splinter Cell Advertising

Microsoft is apparently putting the finishing touches on a plan to buy up Massive Inc., one of the leaders in the world of in-game advertising. Over the past few years Massive has established itself with a number of big companies like Ubisoft (can you spot the in-game ads in the above Chaos Theory screenshot?). The deal is reported to go down for between $200 and $400 million, and honestly that’s a very, very good price to get in on what’s going to be a huge revenue maker.

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tim.stevens

Freelance journalist and software architect based in Upstate NY. I write for a variety of different places (as you’ll see) -- maybe even for you if you ask nicely.

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