A very interesting story at Kotaku theorizes that the name Wii is a trick… that the real name is going to be revealed at E3, and this mock naming is effectively nothing more than a PR stunt.
Crazy? Here is the first clue, “By letting the gaming community vent now about the name, they will be less distracted as launch titles for the system are announced and initial reports about what it’s like to play the games begin to come in.” Allowing your audience time to vent is not SOP in a name announcement, and also telegraphs that Nintendo knows what a stinker this name would be.
Second, it’s not possible to engineer a worse name for this product.
Third, and this is a big one, there are no trademarks registered by Nintendo nor by any dummy corp in the U.S or over there for Wii. This is unprecedented for Nintendo and it is not possible that his is an oversight. If Wii were the name, they would have registered it. In fact, no new trademarks have been registered by Nintendo at all. This leads us to conclude that Nintendo has in fact registered the real name under a dummy corp, which is SOP when trying to keep a name a secret prior to launch.
If this turns out to be true, and for Nintendo’s sake I sure hope it is, this could be quite the coup for Nintendo.