A few weeks back we brought news that Test Drive: Unlimited would be selling for the low, low price point of $40 in the US. Now it’s becoming apparent that the UK price will be £49.99 (roughly $92, or more than twice the US price). Why the disparity? It’s due to the “Xbox 360 market situation” according to Atari reps. Apparently there’s a concern that, because the attach rate to Xbox Live Gold in Europe is much lower than in the US, fewer people will sign on to purchase car packs.
What do you think, European readers? Are you less likely to buy the game now, especially given that the downloadable car packs will still be just as expensive? This seems like a big mistake for Atari, who are barely keeping their heads above water as it is.