No, it wasn’t a joke when we reported that Sony won an award for their SIXAXIS controller yesterday. And no, this wasn’t yet another case of a rumor getting picked up by mainstream press and gaining credence. This, it seems, is just a big mess caused by Sony themselves when they issued the press release (copied below) stating that their rather non-innovative controller had scored an Emmy.
Gamesindustry.biz has confirmed with the National Academy of Television Arts and Sciences that Sony indeed has not won an Emmy for the SIXAXIS. They instead, it seems, won one for the Dual Shock, a similar looking though definitely different controller.
Thanks to Satorian for the heads up
Sony Computer Entertainment America Wins Emmy Award for PLAYSTATION®3 SIXAXIS (TM) Wireless Controller
PLAYSTATION 3 Receives Multiple Awards and Honors at CES 2007
LAS VEGAS, January 8, 2007 – Sony Computer Entertainment America (SCEA) today announced that it has been recognized by the National Academy of Television Arts & Sciences with a Technology and Engineering Emmy Award for the PLAYSTATION®3 (PS3™) computer entertainment system’s SIXAXIS wireless controller. SCEA will receive this distinguished honor at an awards presentation being held tonight at the International Consumer Electronics Show (CES) 2007 in Las Vegas.
The SIXAXIS wireless controller comes standard with PS3 and enables gamers to harness the potential of the world’s most powerful computer entertainment system. Developed by refining the popular original PlayStation® controller, the de facto standard in gaming with several hundred millions units shipped worldwide, the SIXAXIS wireless controller features motion-sensing technology to detect natural and intuitive movements for real-time and high precision interactive play, acting as a natural extension of the user’s body.
Further illustrating its industry leadership, SCEA will be honored with several other awards at CES for the powerful technology and innovative engineering behind PS3 including the CES Best of Innovations Award for 2007, PC World’s 20 Most Innovative Products Award, Sound & Vision’s Editor’s Choice Award and Digital Entertainment Group’s (DEG) Emiel N. Petrone Digital Innovation Award.
“The overwhelming consumer demand and critical acclaim for PS3 is a testament of the platform’s strength and the industry’s desire for a true next-generation entertainment system,” said Jack Tretton, president and CEO, SCEA. “The full potential of this powerful machine has yet to be realized – what you’ve seen so far is just a taste of what will be on the table for 2007 and years to come.”
PS3 will be on display during the 2007 International CES tradeshow, January 8-11, in the Sony Electronics Booth #14200 in the Central Hall of the Las Vegas Convention Center.